April 1, 2009
Achema Defies Economic Odds
Even in a recession year, over 180,000 visitors from 100 countries are anticipated at this triennial event
The current economic recession has hit trade show attendance especially hard. A number of events for 2009 have been cancelled, while others are implementing contingencies. Discounted registration fees are common, while at least one event offered to cover attendees airfare before finally deciding to postpone altogether. Some of the more resilient organizations are offering the alternative of live webcasts for attendees who can’t make the trip. Despite this slump, the chemical process industries (CPI) do not appear to be turning away from Achema 2009, the world’s largest exhibition-congress for chemical engineering, environmental protection and biotechnology, which takes place in Frankfurt, Germany next month (May 11 – 15)...
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